You're Invited to the World's Most Niched-Out Event February 24-26 in Charleston, SC!
Sweet Tea, Bourbon Tasting Welcome Reception, and Shrimp and Grits await you in Charleston. That's how Niche Rolls!
- 360° Niche Keynotes - 3 amazing niche media visionaries!
- Niche Fun! 2014 Theme is Southern
Hospitality. Traditionally symbolized by a pineapple, Southern
hospitality is based on making your guests feel welcome and appreciated.
That's exactly how niche magazines need to treat their readers and
advertisers to be truly successful in the niche space!
- 100% practical sessions devoted to helping you build your publishing business and generate new revenue in your niche market.
- Bring your Entire Revenue-Generating Team!
> 2 Complete Publisher Tracks
> 1 Camp Niche Ad Sales Training Track -- Print, Online, Integrated Sales
- Small and Interactive -- Limited to the first 250 attendees.
- Roundtables on the topics you're most interested in - Topics Include Video; Augmented Reality; Mobile; Mergers & Acquisitions; Webinars; and Sales Compensation.
- NEW: Niche Workshop Bonus Day. Hands-on, practical workshops all about generating more revenue for your niche publication. Choose Targeted Event Strategy, Digital Publishing Secrets, or the ALL NEW Camp Niche Boot Camp: Boosting Your Ad Sales Game.
- Awesome historic Francis Marion Hotel - home of the Swamp Fox and deep in the historic heart of Charleston on legendary King Street with amazing views of the harbor and historic district. Just 20 minutes from Charleston International Airport and steps away from all Charleston has to offer!
- The Niche Difference: Our world-famous Welcome Reception, fabulous Nichee Award
Party, brand new Orientation Networking Party, Super-fun Charleston, SC,
and much, much more! Charleston is the 2013 Conde Nast readers choice #1 travel destination in the world!
Over the past decade, Mother Earth News has attracted the most engaged audience in North America, consistently recording the fastest growth rates; the most time spent reading; and the highest popularity figures of all North America’s major magazines. Over the past five years the magazine has tripled the size of its audience!
What kind of magic are they working over there? Thankfully, it's not magic but just putting good old fashioned data to great use. Bryan Welch, Publisher and Editorial Director for Mother Earth News and Utne Reader (among others), will show us how his team uses reader data to constantly refine the stories, vocabulary and graphics of their magazines to appeal to more readers and to establish deeper bonds with their audiences. Learn how to apply this approach to your own niche, deepen your own connection to your readers, and grow your revenues.
Rebecca Wesson DarwinPresident & CEO
Garden & Gun
With such a wonderfully provocative title, how could Garden & Gun not be a rule breaker? A national magazine focused on Southern lifestyle, Garden & Gun has built its success on an alternative circulation strategy and an unapologetic love of lush paper, good writing, and world-class photography. Rebecca Wesson Darwin—a rule-breaker in her own right who was the first female publisher of the New Yorker —will share her secrets for publishing success: how to think big when you are starting small, how to use (or not use) research when launching, and many more tips on growing a successful niche.
Audience: Marketing in the Age of Subscribers, Fans & Followers
As co-creator of the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series and now author of AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers, Jeff Rohrs has spent a lot of time thinking about the wants, needs, and desires of niche audiences across today’s fragmented media landscape. In so doing, he stumbled upon something fascinating: Red velvet is the fabric of audience.
In this entertaining and informative keynote, you’ll learn about the “red velvet touch” and how it could help you boost the three, critical audience dimensions for niche publishers: size, engagement, and value. (And yes, red velvet cupcakes will be discussed!)