 |
 |
 |
Paid Content
The old model of making the majority of your money through advertising is falling by the wayside. If you're depending on
advertising revenue alone--it's going to be a tough go. The new wave of revenue is going to be paid content. Yep, you
got it - your readers are going to be paying for what they want. Publishing exec extraordinaire Don Pazour will show you how to make the most of your content by selling once, repackaging, and reselling again and again in a variety of formats.
Don "Pops" Pazour
CEO, Access Intelligence
|
Now: Don is CEO of Access Intelligence, a fully integrated media and consulting business that publishes 9 magazines and has a robust Internet component with more than half of its revenue deriving from information sales.
Past life: At Miller Freeman for 23 years, Don became CEO of the company in 1997. His ascendance through the company included management of conferences, trade shows, magazines, and high value information businesses. Under his leadership, revenues grew from $360 million to $1 billion.
Website: www.accessintelligence.com
(Back to All Speakers) |
|
|
|
