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B2B Audience Development
A few years ago at circulation departments across publishing companies, AJAX was a detergent, spiders were insects and
the web was the work of the spiders. Times have changed
and circulation departments are now in charge of audience development. What does it all mean? In this session Tom Lorge will teach you how to transform yourself and your staff into a brand-based marketing machine that can measure audience interaction across all platforms subscribers use for their informational needs and how to market efficiently as a brand.
Tom Lorge
Director of Circulation & Research, Medical Marketing Service
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Now: As the Director of Circulation for Medical Marketing Service, Tom works with over 20 publishers on audience development, fulfillment, BPA/ABC audits, postal compliance, and research.
Past life: After a six-year stint in circulation with specialty magazine publisher Kates-Boylston Publications, Tom joined Ascend Media in 2003 as Director of Circulation & Research. Tom was responsible for 12 titles with a combined monthly circulation of 1.3 million.
Website:
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